Business Analytics for MBA Students

A training course designed specifically for MBA Students and professionals aspiring to make a career in the Analytics Field!


Total Lesson


Total Video


The problems faced by decision makers in today’s competitive business environment are often extremely complex and can be addressed by numerous possible courses of action. Evaluating these alternatives and gaining insight from past performance is the essence of business analytics. This course is designed as an introduction to Business Analytics, an area of business administration that considers the extensive use of data, methods, and fact-based management to support and improve decision making. While business intelligence focuses on data handling, queries and reports to discover patterns and generate information associated with products, services and customers, business analytics uses data and models to explain the performance of a business and how it can be improved. This course discusses the benefits of employing analytics and a structured approach to problem-solving in management situations.


Chapter 1 - Introduction to Big Data
What is Big Data ?
Big Data Ecosystem
Chapter 2 - Introduction to Hadoop and Hive
What is Hadoop ?
MapReduce Programming
What is Hive ?
Hive Queries
Chapter 3 - R programming
R Basics
Data Visualization using R
Advanced R
Chapter 4 - Forecasting
Time series Forecasting
Chapter 5 - Data Visualization
Different Graphs and its usage
Chapter 6 - Statistical Predictive Modelling
Simple Regression Model
Multivariate Regression Model
Logistic Regression Model
Chapter 7 - Machine Learning
Introduction to ML
Chapter 8- Classifications
K-NN,SVM,Kernel SVM,Naive Bayes,Decision Tree Classification,Random Forest Classification
Chapter 9 - Clustering
K-Means,Hierarchical Clustering
Chapter 10 - Digital Marketing
SEO (Search Engine Optimisation)
SMM (Social Media Marketing)
SEM (Search Engine Marketing)
Mobile Marketing
Email Marketing
Web Analytics

Prosenjit De , Praveenkumar Devarajan , Harish Kumar P V , Soumen Saha , Amitabh Biswal

Co-Author of BigDataHorizon’s Business Analytics course

Praveenkumar Devarajan
Data Architect at Anthem, Orange County, California

Prosenjit De
Co-Founder of BigDataHorizon

Harish Kumar P V
Data Engineer at Leading MNC in US

Soumen Saha
Big Data - Architect , Designer

Amitabh Biswal
Co-Founder of BigDataHorizon
Alumni of London Business School

What is included

  • Access to Course Discussion Forum
  • High Quality pre recorded course video(Big Data)
  • Virtual Machine Installation Support
  • Support from Experts
  • Live Instructor Led sessions ( for Instructor Led)
  • Topic Quizzes
  • Real-life Case Studies
  • Final Assessment Test
  • Certification


There are no specific prerequisites to be eligible for our Business Analytics Training Course. As an early professional or an engineering student, you can go ahead and enroll for our training course.

Case Studies

Towards the completion of our Business Analytics Training Course, you will work on a live case study using core concepts learnt during the training. Our industry-specific case studies span various industries including Fintech , Insurance and Retail. You can choose any industry-specific case study to work on.

These are only basic examples of the real-life case studies you can choose to work on. More specifics and details regarding case studies will be revealed to you during your training.


Your doubts and queries regarding our Business Analytics Training Course – answered!

1. Who will train me? How do you select faculties?

You will be trained by leading industry experts who are highly qualified and certified as instructors. We select faculties with extreme care so that you get the best possible training experience.

All of our instructors are industry practitioners with 10-15 years of relevant experience. Our instructors are subject matters in Big Data and Hadoop working in firms innovative tech firms like Amazon, TCS, Neustar, Social Code, Anthem. We also specially train our instructors so that they can offer you an enriching learning experience.

2. What are the different training models you offer?

We offer only instructor-led training for Business Analytics Course.

3. What if I miss a class or training session?

When you choose our Business Analytics Training Course, you need not worry about missing a class or training session. We’ll provide you with prerecorded video content which you can access at any time. And, if you miss any instructor session, you can always attend the missed session with any other live batch.\

4. How can I enroll for your training?

You can enroll for our Business Analytics Training Course right here on our website

5. How do I pay for the training course?

We accept a variety of payment options, which include online money transfer, credit and debit cards (Visa, Mastercard. You can choose any of these p